Visual Identity and Social Media for Velosso Barber - Stylist

The client, Sebastián Velosso, a premium barbershop, sought to redefine its branding to convey sophistication, expertise, and modern elegance, distancing itself from generic competitors. The goal was to attract discerning clients who prioritize skill and artistry over gimmicks, repositioning the shop as a destination for a refined grooming experience backed by education and precision. The challenge involved standing out in a saturated market by shifting perceptions from a basic haircut to a premium service, emphasizing craftsmanship and hair expertise.

Sebastián Velosso is a master stylist dedicated to the craft of hair artistry. With expertise in barbering, curls, and color theory, he blends technical precision with creative vision. Beyond skill, what sets him apart is the experience, effortlessly making every client feel like they’re in the hands of both a trusted expert and a genuine friend. At Velosso Barber, it’s not just a haircut; it’s personalized craftsmanship, education, and a moment of connection.

We refined Sebastián’s logo by stripping away unnecessary elements and sharpening its essence. Every line, curve, and edge was meticulously optimized, balancing boldness with precision. The result? A cleaner, more modern mark that retains its barbering heritage while elevating its sophistication.

A refined black-and-white base (timeless elegance) with deep crimson accents, subtle nods to barbering tradition, modernized. The typography is a bold, structured sans-serif. No frills, no gimmicks: just precision and quiet confidence.

We developed visually driven educational content, combining strategic messaging with bold, clear imagery to simplify barbering expertise. Every post was designed to inform first-time clients and regulars alike, making hair care knowledge engaging and effortless to grasp. (Content strategy credits: Gabriela Dumont).

Our strategy helped grow Velosso Barber’s community organically. By showcasing Sebastián’s work through high-impact visuals and educational content, we boosted his Instagram presence, establishing trust and attracting clients who value expertise over trends.