Visual identity for Criadero GC - Horse Farm

This branding project aimed to capture Don Gerardo Cáceres' lifelong dedication to breeding purebred horses in El Salvador. The vision was to create a classic, timeless identity that reflected his legacy, where excellence, heritage, and deep-rooted passion were woven into every detail. Though the project remained unfinished, it succeeded in defining a brand that went beyond aesthetics, embodying the values of hard work, tradition, and family

I crafted a heritage-inspired identity that balances elegance with narrative depth, mirroring his lifelong dedication to purebred horses. Earthy, subdued tones and refined typography create a sober yet sophisticated palette, while custom iconography weaves his personal story into every detail. The result is a visual language that feels timeless, honoring Salvadoran equestrian excellence through deliberate, understated artistry.

This project defined a brand where values spoke louder than visuals, proving that even unfinished, powerful branding begins with a meaningful foundation. For Don Gerardo Cáceres, I captured more than a farm; I distilled the soul of his life’s work: a legacy of passion, tradition, and unwavering dedication to excellence. Every stroke of the design honored the man behind the legend, ensuring his story would endure beyond aesthetics.

Graciela Guevara (me): Graphic and visual design

Fanny Rivas: Communicational strategy