Rebranding project - Player 12 Sport Shop
Grazie Guevara
From the first whistle to the new era.
Player 12 has been with us since the beginning, and as they gear up for a major evolution, we were honored to be part of their rebrand. We dove into the archives to craft a bold, retro-inspired identity, leveled up their photography, and built a complete in-store experience with dynamic POP materials.
Logo integrated with IA
Bags / packaging
Merch
Merch photographies
Stickers collection
Motion graphic
Motion graphic
Merch
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Posted Mar 2, 2026
Crafted a retro-inspired rebrand for Player 12, enhancing identity and in-store experience.
