Rebranding for Kamo - Outdoors & Essentials

The Kamo family came to us with a brand in need of clarity: inconsistent visuals, product photos that fell flat, disjointed storytelling, and three different logo versions (none with proper editable files). We audited every element, then rebuilt their identity from the ground up, creating a cohesive system that captures their adventurous spirit while finally giving them the professional tools they deserved. Now, "We Got Your Back" isn’t just a slogan, it’s a full visual language that works as hard as their gear does.

Born from a family's passion for the outdoors, Kamo blends practicality with heart. The name honors Maribeth's father (an avid fisherman who loved the art of camouflage) now woven into every durable, thoughtfully designed backpack.

More than gear, this is a promise: that your adventures, whether trekking mountains or navigating cities, will be supported by bags crafted with care. The Kamo family works together to ensure each zipper, strap, and pocket meets the needs of explorers who value both function and heritage.

Because the best journeys begin when you know someone has your back.

Kamo's logo needed clarity, its overcrowded elements created visual noise across different applications. We simplified the design by focusing on what truly mattered: their signature camo pattern and rugged typography. The refined version works perfectly at any size, from embroidered labels to store signage, just like KAMO's gear performs in any adventure. Clean, versatile and unmistakably outdoor-inspired, the new logo carries the brand's promise with quiet confidence.

Kamo’s visual identity draws its strength from nature itself, a carefully curated palette of earthy neutrals inspired by rugged landscapes, punctuated by strategic pops of contrast for energy. The typography commands attention with bold, adventure-ready letterforms that stand firm like mountain silhouettes, balanced by a clean supporting typeface for readability in all contexts. Together, these elements create a system that feels inherently outdoor-proof: organic yet purposeful, as dependable as the gear it represents.

Kamo's website was built to convert, blending rugged aesthetics with smart sales design. While Red Masiva handled development, I led the design system and high-impact banners, creating a seamless journey from adventure inspiration to checkout. Every visual element works double duty: reinforcing brand trust while driving action.

In just four months, our strategic redesign helped Kamo expand its community by nearly 3,000 engaged followers while boosting sales, proof that powerful visuals and intentional branding move the needle. But beyond the numbers, the transformation gave Kamo something equally valuable: a cohesive, professional identity that finally matches the quality of their products. Every post, banner, and pixel now works together to tell a clearer story, one where adventure meets reliability, and where customers don’t just buy a backpack, they join a mission.