Visual Identity for Ciane - Personal Brand

María envisioned Ciane as a professional yet personal platform, a minimalist editorial space where everyday conversations (from culture to technology) could feel both insightful and intimate. Her requirements were precise: a sober, gender-neutral aesthetic that elevated simplicity into sophistication. We translated this into a restrained visual language, soft monochromes, editorial typography, and purposeful whitespace, letting her content shine without distraction. The result? A brand that doesn’t shout but lingers: where neutrality becomes a canvas for genuine connection.

I crafted a sober yet elegant logo that embodies María's personal brand, clean, timeless, and intentionally minimalist. As "Ciane" is a short name, we focused on refined typography without symbols, aligning with the understated sophistication of personal brands like Kylie Jenner or Hailey Bieber. The muted, neutral color palette exudes quiet luxury, letting María's voice and content take center stage. This is branding stripped to its essence: where restraint speaks louder than excess.