A modern digital platform for a fast-growing real estate group in Paris, France.

Baron Real Estate is a real estate group operating in both residential and commercial segments. Our goal was to build a digital presence that inspires trust, showcases inventory clearly, and automates daily operations.

The client came to us with nothing but a name, I led the full project from brand identity to UX/UI design and Webflow development, while also automating the integration of real-time property listings via their real estate software (Hektor). The result is a robust platform built for clarity, conversion, and scale.

Creative Direction & Branding: Created a contemporary brand identity balancing authority and approachability.

UX/UI Design & Webflow Development: Designed and built a fully responsive Webflow site tailored to real estate browsing habits.

Real-Time Listing Automation: Set up Make.com automation to parse XML feeds from Hektor and populate the Webflow CMS.

Performance & SEO Optimization: Fast-loading pages, optimized CMS structure, and best-in-class technical SEO foundations.

100% of property listings now updated automatically from the CRM with zero manual effort.

Improved user navigation and lead collection across property categories.

Visual coherence and structured content architecture increased time-on-page.

End-to-end delivery from branding to automation in under 6 weeks.

Initial proposals focused on clarity, modular layouts, and a neutral palette to support varied types of listings. We aimed for a professional look rooted in grid precision and functional elegance.

XML parsing for 50+ fields (address, price, surface, images, energy class, etc.).

Primary image logic based on order attribute.

Differential sync logic: add, update, or remove properties in real time.

Integrated to Webflow CMS via Make.com with full error handling and logging.

Figma: Brand design, UI system

Webflow: Front-end and CMS

Make: XML automation workflows

FTP / Google Drive: XML storage and access

Custom Logic: Sync reliability, image prioritization, and field validation

This project demonstrates how real estate businesses can streamline internal workflows and elevate customer experience through a thoughtful combination of branding, UX, and automation. Baron Real Estate now operates on a digital system that’s fast, scalable, and designed for the real world.