A collaboration merging strategic storytelling, market insight, and visual identity.

Auraxis is a decentralized OTC marketplace enabling permissionless trading of token allocations via its proprietary SLS technology (ERC-5725). The platform addresses inefficiencies in traditional OTC deals by lowering entry barriers, improving liquidity, and reducing friction for both buyers and sellers.

I was commissioned to craft a comprehensive pitch deck aimed at investors, partners, and ecosystem stakeholders, alongside an exploration of brand identity to position Auraxis as an innovative, credible, and future-ready player in the DeFi market.

Narrative Strategy: Defined a clear investment storyline from problem to solution, traction, and roadmap.

Pitch Deck Design: Created a visually compelling, data-driven deck aligned with Web3 investor expectations.

Brand Identity Exploration: Developed initial logo concepts, typography systems, and visual directions to support the company’s vision.

Market Positioning: Incorporated competitive analysis and industry benchmarks to strengthen the messaging.

Information Architecture: Structured complex technical and financial information for clarity and impact.

Delivered a 20+ slide investor-ready pitch deck that directly contributed to Auraxis successfully raising capital from investors.

Created cohesive visual themes for use across marketing and investor communications.

Enhanced Auraxis’s ability to present its value proposition to diverse audiences (crypto-native, institutional, and retail).

Provided a flexible brand foundation for future web and product design work.

Brand color palette proposals inspired by finance, trust, and technology.

Logo explorations blending token symbolism and decentralization motifs.

Iconography and visual elements designed for DeFi product UI and presentations.

Simplified highly technical blockchain concepts into investor-friendly narratives.

Integrated platform traction data and milestones to reinforce credibility.

Produced editable, modular slides for future internal updates.

Figma: Brand identity concepts & slide design

Illustrator: Logo and vector asset creation

Notion: Content structuring and collaboration

This project demonstrates how strategic design and storytelling can turn complex blockchain technology into a clear, compelling proposition for investors and partners, and how a well-crafted pitch deck can directly drive fundraising success.