UX Audit & E-commerce Redesign for Hémisphères Paris
John Malka
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Posted Feb 3, 2026
Reimagined the digital shopping experience for a luxury Parisian tea brand
Hémisphères Paris | UX Audit & E-commerce Redesign (Luxury Tea)
From audit to transformation: reimagining the digital experience for a prestigious Parisian tea house
🎯 Project Overview
Conservatoire des Hémisphères is a distinguished Parisian tea house dedicated to sourcing and curating the world's finest teas with rigor and ethics. With two boutiques in Paris's most elegant arrondissements, they represent the pinnacle of French tea culture.
Their existing Shopify store had grown organically but lacked the refined experience their brand deserved. I led a comprehensive UX audit delivering a 250+ page strategic deck followed by the complete redesign and development of their e-commerce platform, transforming their online presence into an elegant, intuitive shopping journey.
🛠️ My Role
UX Audit (250+ page deck): Conducted an exhaustive analysis of the entire Shopify store, delivering a comprehensive 250+ slide presentation covering user journeys, friction points, competitive benchmarking, and strategic recommendations.
E-commerce Design: Designed a refined, premium interface that honors the brand's heritage while modernizing the shopping experience across all collections.
Shopify Development: Rebuilt the complete store with custom theme development, optimized navigation, and enhanced product presentation.
Visual Asset Creation: Produced refined visual elements using Adobe Illustrator to elevate the brand's digital presence.
Hémisphères Paris Website
✨ Key Results
Comprehensive UX audit delivered as a 250+ page strategic deck.
Streamlined navigation across 8+ major collections and dozens of sub-categories.
Premium visual language matching the brand's luxury positioning.
Enhanced product discovery through intuitive filtering and categorization.
Elevated brand perception to match boutique experience.
Hémisphères Paris Website
Hémisphères Paris Website
UX AUDIT
A 250+ page deep dive into the customer experience.
Before any design work began, I conducted a thorough UX audit of Hémisphères' entire Shopify store. The deliverable: a comprehensive 250+ slide deck providing an in-depth analysis of every touchpoint, from homepage to checkout. This strategic document became the roadmap for the entire redesign.
Audit deliverable included:
Complete sitemap analysis and page inventory
User flow mapping across all collection types
Heatmap and behavior analysis insights
Navigation and filtering evaluation
Mobile experience assessment
Checkout funnel analysis
Competitor benchmarking (luxury tea & gourmet e-commerce)
Prioritized recommendations with wireframe concepts
Key findings addressed:
Complex navigation overwhelming first-time visitors
Inconsistent visual hierarchy across collections
Product discovery challenges in deep catalogs
Mobile experience not meeting luxury standards
Missed opportunities for storytelling and brand education
Hémisphères Paris Website
Hémisphères Paris Website
E-COMMERCE DESIGN
A refined digital boutique for tea connoisseurs.
I redesigned Hémisphères' e-commerce experience to reflect the elegance and expertise of their physical boutiques. The design balances the richness of their catalog with visual clarity, guiding customers from discovery to purchase while educating them about tea origins, flavors, and preparation.
Design highlights:
Refined visual language reflecting Parisian luxury
Intuitive mega-menu navigation for complex catalog
Collection pages with elegant filtering by origin, flavor, and type
Rich product pages with tasting notes and preparation guides
Cohesive presentation across 8+ major collections
Mobile-first responsive design for on-the-go shopping
Hémisphères Paris Website
SHOPIFY DEVELOPMENT
A powerful platform for a complex catalog.
Rebuilding a 250+ page Shopify store required meticulous planning and execution. I developed a custom theme optimized for both performance and content management, ensuring the team could easily maintain their extensive catalog while delivering a premium customer experience.
Technical highlights:
Custom Shopify theme development
Optimized navigation for deep collection hierarchy
Advanced filtering by tea color, origin, flavor profile
Enhanced product pages with rich content blocks
Improved page speed and Core Web Vitals
SEO optimization across all collections and products
Multi-currency support for international customers
Hémisphères Paris Website
VISUAL ASSETS
Elevating the brand's digital presence.
Using Adobe Illustrator, I created refined visual elements that enhance the brand's premium positioning. From icons and graphics to collection imagery treatments, every visual asset was crafted to communicate the sophistication and expertise that defines Conservatoire des Hémisphères.
Assets delivered:
Custom iconography for navigation and features
Collection header graphics
Product category illustrations
Promotional banner designs
Hémisphères Paris Website
💬 Project Takeaway
Hémisphères Paris demonstrates how a strategic UX audit can inform a transformative redesign. By deeply understanding a complex 250+ page catalog, we delivered an e-commerce experience that honors the brand's heritage while dramatically improving how customers discover, explore, and purchase the world's finest teas.
Hémisphères Paris Website
Hémisphères Paris Website
Tools Used
Figma: Design & Prototyping
Adobe Illustrator: Visual Asset Creation
Shopify: E-commerce Development