Built with Webflow
L’Aventure Paris | Creative Direction & Premium Web Experience
John Malka
L’Aventure — Hotel, Restaurant & Private Club
A collaboration at the intersection of heritage, art, and technology.
🎯 Project Overview
L’Aventure is a luxury hotel, restaurant, and nightclub located at the Place de l’Étoile in Paris. We were selected by legendary designer Vincent Darré to bring this iconic venue’s digital presence to life, blending classical Parisian elegance with modern performance-driven design.
As Creative Director, I led the full execution of the digital ecosystem, from UX/UI design to Webflow development, custom automations, and KPI optimization.
🛠️ Role
Creative Direction: Crafted the digital identity in alignment with Vincent Darré’s artistic vision.
Design & Webflow Development: Fully custom site built in Webflow, optimized for speed and conversion.
Custom Typeface Design: We created an exclusive font inspired by the venue’s eclectic elegance, used across digital and print touchpoints.
Automation & Tech Stack:
Connected systems via Zapier and Airtable
Managed booking flows using Zenchef
Automated member onboarding via Google Sheets
Performance Optimization: Set up key metrics and ensured fast load times and smooth navigation.
✨ Key Results
Website delivered on time with full responsiveness and SEO optimization.
Enabled online bookings for the restaurant, generating consistent reservations.
Built and automated a VIP membership system for the club, growing to 500+ exclusive members.
Created a seamless user experience across all touchpoints, luxury UX meets conversion-first design.
🎨 Design Exploration (Initial Concepts)
The artistic proposals below were part of the early visual exploration phase. While ultimately not selected, they shaped the creative direction and were highly praised by the client.
Exploratory visual directions presented during the artistic phase.
Exploratory visual directions presented during the artistic phase.
Exploratory visual directions presented during the artistic phase.
Exploratory visual directions presented during the artistic phase.
Exploratory visual directions presented during the artistic phase.
🧩 Automation Highlights
Automated member card generation with different tiers/statuses
Dynamic syncing of membership data from Google Sheets to Webflow CMS
Integrated real-time booking updates through Zenchef API + custom logic
🔍 Tools & Tech Stack
Figma: UI/UX Design
Webflow: Development & CMS
Zapier: Workflow automation
Airtable: VIP member management
Google Sheets: Data sync & tracking
Zenchef: Restaurant reservations
💬 Project Takeaway
This project perfectly illustrates how high-end hospitality brands can leverage design, technology, and automation to elevate both guest experience and operational efficiency, all while honoring the artistic DNA of the venue.
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Posted Aug 3, 2025
Led design, development, and automations for a luxury hotel, restaurant & club in Paris. Delivered a custom Webflow site, VIP system, and bespoke font.
