⚖️ Suffren Partners: Branding & Web Experience for a Parisian Law Firm
Precision, authority, and digital elegance for business litigation experts.
Logo for Suffren Partners
🎯 Project Overview
Suffren Partners is a Paris-based law firm specializing in high-stakes business litigation. The firm required a brand identity and digital presence that reflected its strategic expertise, precision, and modern approach to complex legal matters.
As Creative Director, I led the development of their full brand identity, UX/UI design, and Webflow development, crafting a site that combines clarity, credibility, and contemporary design, positioning Suffren Partners as a top-tier litigation boutique.
🛠️ Role
Brand Identity Design: Created a sophisticated and timeless visual identity, including logo, typography, and brand guidelines tailored for legal professionals.
UX/UI Design: Designed a full web experience focused on clarity, structured navigation, and compelling presentation of practice areas and expertise.
Webflow Development: Developed a fast, responsive site with clean animations, CMS integration, and SEO optimization for visibility and credibility.
Performance Optimization: Ensured optimal loading speed, mobile performance, and smooth transitions to reflect the firm’s precision-driven approach.
✨ Key Results
Brand positioning aligned with the firm’s elite litigation expertise
Website launched on time with SEO-ready architecture and responsive UX
Custom CMS enabled the team to manage content independently
The site became a key asset in attracting corporate clients and reinforcing reputation
🎨 Visual Identity & Web Design Highlights
Logo & Brand System: Elegant wordmark and typographic system reflecting trust and clarity
Website UI: Minimalist, structured, and hierarchy-driven layouts
Visual elements: As part of the design process, we illustrated the building’s façade by hand, integrating it into the site’s visual identity. This bespoke illustration reflects the firm’s attention to detail and anchors the digital experience in its real-world Parisian presence.
Sample from Suffren Partner's Brand Guidelines
Job Application Page from the Suffren Partner's website
Early design exploration for logo work for an earlier version of the name for the firm
Early design exploration for icon work for an earlier version of the name for the firm
Blog Page for Suffren Partner's Website
🔍 Tools & Tech Stack
Adobe Illustrator: Logo Work & Brand Exploration
Figma: UI/UX Design + Brand System
Webflow: Development & CMS
💬 Project Takeaway
This project demonstrates how tailored branding and design can elevate a firm’s perception in a highly competitive space, blending legal gravitas with modern, digital-first communication.
Developed a refined digital identity and website for Suffren Partners, a Parisian law firm, including Branding, UI Design & a custom-illustrated façade.