Elevating HeavenSake’s digital presence via a refined identity, custom newsletter, and ultra-realistic AI photoshoots to showcase their minimalist aesthetic.
HEAVENSAKE|Brand Refinement & AI Product Photography
A premium sake brand elevated through refined identity, strategic newsletters, and hyper-realistic AI-generated product photography.
🎯 PROJECT OVERVIEW
HEAVENSAKE, the luxury sake brand born from the collaboration between French Champagne expertise and Japanese brewing tradition, needed to sharpen its brand presence and create compelling visual assets for marketing campaigns.
The challenge was threefold: refine their existing brand identity to feel more cohesive and premium, develop engaging newsletter content to nurture their audience, and produce stunning product photography, without the cost and logistics of traditional photoshoots.
The result was a complete brand refresh paired with hyper-realistic AI product visuals that matched, and often exceeded, the quality of conventional photography.
Newsletter hero for HEAVENSAKE
🛠️ ROLE
Brand Identity Refinement: Elevated HEAVENSAKE's visual language to reflect its Franco-Japanese heritage and luxury positioning.
AI Product Photography: Produced hyper-realistic product shots using advanced AI image generation, delivering studio-quality visuals at a fraction of traditional costs.
Creative Direction: Ensured visual consistency across all touchpoints, from digital assets to marketing materials.
Newsletter for HEAVENSAKE
✨ Key Results
Refined brand identity with enhanced visual cohesion and premium feel.
Designed and delivered multiple newsletter campaigns, driving engagement and loyalty.
Produced a full library of 700+ AI product photography indistinguishable from traditional shoots.
Reduced production time and costs while maintaining and elevating visual quality.
Created a scalable visual system for future marketing needs.
🎨 Design Exploration (Highlights)
Sophisticated color palette honoring both French elegance and Japanese minimalism.
AI product shots featuring dramatic lighting, texture details, and atmospheric compositions.
Newsletter layouts balancing editorial refinement with clear conversion paths.
Photography shot for HEAVENSAKE
Photography shot for HEAVENSAKE
🧩 Highlights
Merged traditional brand refinement with cutting-edge AI image generation.
Delivered premium visuals without logistical constraints of physical photoshoots.
Positioned HEAVENSAKE for scalable, consistent visual content production.
Photography shot for HEAVENSAKE
🔍 Tools & Tech Stack
Figma for brand identity refinement & newsletter design
Midjourney for AI product photography
Photoshop for post-production and composition
💬 Project Takeaway
This project demonstrates how AI creative workflows can deliver luxury-grade results while dramatically reducing time constraints. By combining brand strategy, design expertise, and advanced AI tools, HEAVENSAKE gained a refined identity and a library of stunning visuals ready to fuel their marketing efforts.