Designing a unified brand and product experience for a disruptive HR tech platform.

Peetchr is an AI-powered, DeepTech-certified platform that transforms recruitment by evaluating candidates holistically, without tests, using CVs, job descriptions, and LinkedIn data. The platform automates ATS synchronization, schedules interviews, and saves recruiters over 80 hours per month.

I led the complete design process: brand identity, pitch deck, website design, and product UI, ensuring consistency across every touchpoint, from investor presentations to in-product experiences.

Brand Identity Design: Created a modern, trustworthy visual system aligned with HR tech innovation.

Pitch Deck Creation: Built an investor-ready presentation with a clear storyline, value proposition, traction, and roadmap. The deck directly enabled Peetchr to successfully raise both their pre-seed and seed rounds, unlocking the resources needed to significantly accelerate product development.

Web Design: Designed a responsive, content-rich homepage highlighting Peetchr’s AI capabilities, ATS integration, and business impact.

Product UI Design: Crafted intuitive interfaces for candidate evaluation, pipeline management, and reporting.

Secured funding: The pitch deck directly contributed to raising pre-seed and seed rounds that fueled product growth and secured the first few contracts.

Delivered a cohesive brand identity that positions Peetchr as a credible, innovative HR tech player.

Designed a conversion-focused website to drive demo bookings.

Created product UI that visually communicates time savings, real-time insights, and efficiency.

Structured the full visual ecosystem: brand → web → product → investor materials.

Balanced storytelling with visual hierarchy to communicate complex AI capabilities simply.

Delivered all assets in a scalable system for future growth.

Figma: UI/UX design, branding, pitch decks

Illustrator: Custom icons, brand assets

Google Slides / Keynote: Final pitch deck assembly

Notion: Content architecture and collaboration

Peetchr illustrates how integrating branding, web design, product UI, and pitch storytelling into one coherent system can accelerate growth, and how a strategically designed pitch deck can directly drive fundraising success, empowering faster product development and market impact.