Designed and built the Framer site for a London production house, in collaboration with bilal.agency, absorbing a full brand rename without missing the launch date.

Timeline: June 2025 (build and relaunch), ongoing collaboration since

Services: Web Design, Framer Development, CMS Development, Motion & Animation, Responsive Build, SEO

Industry: Film & Photography Production

Live site: weareonebyzero.com

onebyzero is a London production house that helps international brands and agencies shoot and produce in the UK, covering photography, brand film, social-first video and full post-production. Working in collaboration with bilal.agency, I picked up and finished the Framer build, then had to rebuild core parts of it mid-project when the studio renamed itself from Crave Studio to onebyzero.

Two days into the handover, the client needed the name changed everywhere on the site, starting with the hero. At the same time, the Work section needed a CMS structure that could scale to dozens of future case studies without a developer touching every new page, and the launch date wasn't moving.

I rebuilt the hero around the new brand reference, including a mouse-linked hover reel animation on desktop and a separate play-button treatment for phone and tablet. For the Work section, I built one reusable CMS template so every project page shares the same structure, with conditional fields for category, cover image and video versus photo layouts, plus a one-off vertical-video variant for a project shot that way. I also reworked the About section into a wider three-photo gallery and tuned interaction timing across the site.

With the deadline fixed and testimonials still not finalised, I shipped the site live without them and the "View more projects" automation, then completed both within the week. I also steered the client away from a black-hat hidden-text SEO tactic they'd been offered elsewhere.

The site launched on schedule despite a mid-build rename, with a CMS structure the client has used since to add new case studies independently. The collaboration continued well past launch: a new CMS page for a design festival feature, a GDPR-compliant privacy policy and cookie setup, corrected testimonials, and a full responsiveness fix after a third-party SEO edit broke the mobile layout.

"Shammas has helped me multiple times with quick, simple and straightforward solutions for my website. He has gone out of the way to help in the process, and been extremely responsive and supportive in the process. He is knowledgeable and always keen to learn more to find better solutions. I highly recommend him for any website needs." - Kushagra Anand, Founder, onebyzero