Women Employed Rebrand
Lucia Vaughan
In 2018, Women Employed, a nonprofit advocacy organization focused on equitable legislation for working women, approached the Ogilvy 485 team and I as a pro bono client in need of a rebrand. The organization needed a new logo and identity that modernized their brand presence for a younger audience while honoring their long history as an authority among women's advocacy groups.
The final logo featured a new WE monogram packed with meaning and continuing aspiration for the group. The brand system features a 1970's aesthetic inspired by their founding decade, as well illustrations I created showing women (and some men) raising their voices and taking action. The end result is a colorful, inviting, flexible brand identity with plenty of personality and a clear tone of voice.
Featured by DesignRush among Featured Best Logo Designs
Credits
Co-Creative Direction – Hannah Mosele and Taylor Carlson
UX/Web Design – 8th Light Design
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Posted Nov 13, 2023
With a new generation of Americans in the workforce, WE's brand needed modernizing. The result: an exuberant identity echoing 50 years of impactful advocacy.
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Clients
Women Employed,
Ogilvy
