Urban Oasis Brand Identity

Inspired by the advent of pop-up saunas enjoyed by “wild swimmers” along the Irish coast, Urban Oasis seeks to embody its namesake by providing a soothing respite and health-centered social outlet for busy urbanites. Featuring saunas, ice baths, and space for other therapeutic and fitness activities, Urban Oasis invites athletes and health enthusiasts to commune in comfort and style, boasting a hip, shareable experience that encourages organic online and offline engagement.

Evoking the sensation of a steamy sauna, or alternatively, a cooling pool, the logo mark consists of a modern U embraced by an undulating O, combining to create a unique monogram.