Directed + Produced Brand Identity

Directed + Produced is a woman-owned brand management and event production agency for aspiring entrepreneurs and businesses with high cultural impact. Frustrated by her negative, often sexist, experiences in the industry as a content creator, founder Nikki Gronau is on a mission to elevate, protect, and support fellow creators and business owners at every level while guiding them to reach their full potential. Striving to become a beacon of empowerment and innovation in the space, Nikki and the Directed + Produced team envision a future in which every voice they nurture becomes a catalyst for positive change. 

The logo and brand identity are centered around the concept of peering through a camera viewfinder, the portal through which the magic happens.