When we started the project, they explained us that has never been hired a Marketing person ou Agency, all they had until that moment was the Sales Team was creating to attend specific demands from their clients.

We have started a long project, starting based on their goals: Marketing as support for Sales Team, to get the clients from the same or other states belive in the brand, transpire the quality of products beyond the distance.

In the first meeting, we asked about the obstacles to sell, the main barrier is: Approval of Engineers. If they recommend, the buyer will follow this.

So, how to make the Engineers belive in us?

Let's put our quality from products to the contant, it is the first contact from engineer with us, and 'You never get a second chance to make a good first impression'.

We have started re-cresting the logo, we dind't make any change, but they didn't have the Logo in Vector, then go with e-mails, their prospects come from sales calling team, and then continues to e-mail conversation, so we created a E-mail signatura for whole team, since development until CEO.

Then, we saw some technical datasheets and it wasn't representing the quality of producst, so we designed and applied to all products a new Design:

The we develope a new Website using Framer, SEO and design is the goals, so we created a CMS for products to improve the usability of engineers and buyers, added videos teaching how to use and presenting the products, showing the colors, and turning the datasheet, certifications and informations about the product more acessible.

Now we are going to the second moment of our project, that is E-mail Marketing for "Teach" the engineers about products, provide information and thecnical contents, lauch new products..

And creating a blog of thecnical content to get more clients acessing the website and starting the Marketing Organic Funnel.