Led the end-to-end design process as a independent and autonomous UX/UI designer, created a cohesive and modern user experience.

• Designed a mobile application from scratch, implementing a minimalist look and feel, aligning with updated brand guidelines.

• Redesigned the financial dashboard platform, simplifying navigability and accessibility.

• Simplified navigability and navigation bars, reducing complexity and increasing the speed of task completion, resulting in a more efficient user experience. • Collaborated with cross-functional teams (product, engineering, marketing) to define and implement innovative product direction, visuals, and experiences that enhanced product performance and user satisfaction.

• Created wireframes, user flows, and process flows to effectively communicate design ideas, improving understanding and buy-in from stakeholders.

• Developed a custom Design System from a white-label base, tailoring foundational elements and components to ensure consistency across platforms, enhancing scalability.

Connecting Design System and Web System to assure Brand consistency at any touch point.

• Created landing pages and pitch deck templates for marketing initiatives, resulting in a more polished and unified brand presence across digital touchpoints.

• Conducted user research and analyzed data (user behavior analytics, A/B test results, 5 seconds test) to inform design decisions and optimize product performance, resulting in measurable improvements in user engagement.