• Revamped the brand identity, website, web platform, and mobile app for SoSquared, improving overall user experience and brand consistency. • Conducted market research, competitive benchmarking, and UX/UI audits, identifying key areas for design improvement. • Developed wireframes, high-fidelity prototypes, and style guides, ensuring a cohesive design system across web and mobile platforms. • Built responsive components using variables, variants, and an 8-point grid system, improving design scalability and consistency. • Streamlined design handoff to development, ensuring efficient collaboration through detailed documentation and interactive workshops. • Delivered a seamless web application experience with improved usability, accessibility (WCAG standards), and design consistency. • Collaborated with the CTO and cross-functional teams, aligning design objectives with business goals and user needs.