Led design initiatives for IRIS’s B2B pivot shaping the entire product ecosystem including: IRIS Clarity desktop app, IRIS Clarity Studio online app, customer dashboard, marketing website, and global design system, resulting in cohesive user experiences across all digital products.

IRIS new products include IRIS Clarity, which uses cutting-edge AI to isolate voices and eliminate noise from both sides of calls and meetings, and IRIS Clarity Studio, which removes all background noise from audio files.

My role was to lead design thinking across the IRIS Clarity desktop app, the IRIS Clarity Studio online app, a scalable customer dashboard for all IRIS products, the marketing website and a global design system to be used across all IRIS digital products and services.

Working closely with the Product, Marketing and Development teams I turned business requirements into detailed user flows, wireframes, responsive UI designs and prototypes. In addition, I progressively built and maintained a global design system and created motion graphics on After Effects to be used on the marketing website.