Kesiana's — Bakery Brand & Packaging

A bakery brand that had outgrown its original identity. The owner wanted something that felt premium and warm without losing the personal, handmade quality that made the business special.

We built the identity around warmth and craft. The logo balances elegance with approachability, and the type system carries that same tone across every application.

The packaging system was designed to work across pastries, cakes, and gift boxes. Each format feels like part of the same family while allowing flexibility for seasonal or limited runs.

Custom illustrations add personality to the brand without overwhelming the clean layout. They work as accents on packaging, social media, and in-store signage.

The full system extends to menus, loyalty cards, and environmental graphics. Everything designed to make the bakery feel more established and ready for growth.

Deliverables: brand identity, logo suite, packaging system, custom illustrations, menu design, stationery, and brand guidelines.