Daily Meal — Ready-to-Eat Brand & Packaging

A ready-to-eat meal brand that needed a complete identity and packaging system. The goal was to create something that feels fresh, practical, and appetizing on the shelf.

This project focused on developing a new brand identity and packaging concept for a ready-to-eat meal line. The goal was to create a fresh, approachable name and visual system that feels modern, practical, and appetizing, introducing Daily Meal as a brand that celebrates everyday simplicity and good taste.

The packaging structure was designed for range extension. Each flavor variant has its own color identity while staying cohesive as a family on the shelf.

Typography and layout were kept clean and functional. Nutritional information, product photography, and branding all have clear hierarchy so nothing competes.

Deliverables: brand identity, logo, packaging design across product variants, typography system, and color palette.