Tête-à-Pet — Pet Treat Brand & Packaging

A pet treat brand built around the idea that pets deserve the same care and attention we give ourselves. The identity needed to feel warm, playful, and trustworthy for pet owners who read every label.

We developed the brand from naming through to final packaging. The visual direction leans into soft tones and hand-drawn illustration to create an emotional connection on the shelf.

The logo pairs a custom wordmark with illustrative elements that reinforce the brand's caring personality. It scales well from small pouch labels to retail signage.

Packaging was designed for multiple treat varieties. Each flavor has its own color accent while the overall system stays cohesive and recognizable as a family.

The illustrations carry the brand's personality across every touchpoint, from packaging to social media to in-store displays.

Deliverables: brand identity, logo suite, custom illustrations, packaging design across product variants, color palette, typography system, and brand guidelines.