I led the email program for a software product, created and edited the emails. I set the segments and triggers. I built onboarding sequences for for multiple products in Tutteo, launched promotional emails and offers, and optimized the newsletters.

Reviewed all existing emails and found what was outdated or missing

Mapped the moments that matter for new users

Created onboarding sequences that guide new users to their first win

Created promotional emails and offers for people ready to upgrade

Optimized the newsletters for more value

Led the project from plan to launch

Result: onboarding, promotions, and optimized newsletters sequences