I worked as content strategist and editor for a music software SaaS product, across the blog and social media. The team worked from content calendars for commercial keywords (people choosing a tool) and informational keywords (people learning).

Auditing of the current blog and social media

Planned content around commercial and informational keywords

Created message guidelines

Reviewed blog drafts for clarity, accuracy, tone

Optimized posts for search: title, structure, keywords and links

Redesigned and restructured the blog so readers could find topics more easily

Edited social media content so it matched the message and the audience

Tracked visits and impressions to see what worked

Blog visits up 30%