I built a messaging framework and an AI content system for Flat, a software product that ships updates often. Each update now goes from a few questions to ready content, one click from posting. Time per update went from 4 hours to 1 hour.

Found the problem: many updates, too few people, too much manual work

Built a framework of questions for every new feature: why it was built, who it helps, what the message is, and how competitors position themselves

Set up an AI workflow with Claude that turns the answers into content for each channel

Reviewed every draft by hand before posting

Tested and improved it over several rounds until drafts needed few edits

Result: 4 hours down to 1 hour per update