I led paywall testing for a music notation subscription app. I ran tests on copy, design, price framing, timing, and a paywall people can skip. The skippable paywall more than doubled iOS sales.

Reviewed the data and did a competitor research

Found the problems: a hard paywall, unclear value and hidden price options

Tested copy, design, price framing, timing, and a skippable paywall

Wrote the copy and briefed the designer, made tests in Superwall

Kept what won, iterated

iOS sales more than doubled with the skippable paywall