I led the website, SEO and content marketing for an online loan product across several countries. The product was the same in each market, so each site needed the same promise, written clearly and following regulations of its own country.

Defined the main message for the product

Briefed the team on the copy and structure for each country

Briefed the team on the design

Led optimization for each version of the website

Led content campaigns for brining new users in (content marketing and PR)

Led paid ads campaigns (Google Ads and Meta)

Tracked results and iterated

Result: visits 35% increase, CPL down 23% in the course of 10 months