I led the repositioning and redesign of a music notation software homepage. I ran user research, defined the positioning and messaging, wrote the copy, and guided the design and development of the new page.

Ran user interviews, reviewed usage data and built personas

Identified the core audience, primary ICP

Defined the positioning and messaging

Wrote the page copy and briefed the designers

Reviewed design rounds, while developers built the page

Launched and compared results before and after

The new headline says what Flat is: "Create sheet music on any device." Download buttons sit at the top, and the hero image shows professional features in a simple way.

+48% B2C conversion (visit to sign up)