I led the localization project, working with the CTO and developers, freelance translators and the marketing team, and afterwards the AI. We chose markets using traffic and sign up data, including Japan, Spain, Germany, Korea, Italy, France, Netherlands, Brazil.

I designed the process for product and translators, brought assets into Weblate, and set up how translations reach content platforms. Developers built an automatic check that runs until translations reach 90% confidence for product and website. Marketing built an AI process for other parts of content. I also led SEO and reviews, so each market had the basics right and test different keywords.

We covered everything users see: the app, the website, content, assets and the store listings on the App Store and Google Play.

Increase of organic traffic (+30%) and sales on the website and the app stores across 20 plus markets

Lower cost per market as AI improved

A repeatable process: a new market starts working in about 3 months