Website | Content and SEO I Peer to Peer Lending Platform | Go To Market
I was responsible for marketing a peer to peer lending platform for investors. To boost sales, we created webcasts, a referral program and an affiliate program, supported by the website, SEO and content.
The process:
Defined ICP and positioning
Created website copy, briefed designers and developers
Led SEO and content campaigns
Created webcasts to build trust
Launched a referral program
Launched an affiliate program
Tracked results and improved the programs
Results: Viventor increased its revenue massively that year
0 likes · 4 views · Oct 1, 2026
Developed and executed marketing strategies for a lending platform, B2B.
