GTM I Messaging I Website Content and SEO I B2B Platform
Tina Kresović
Website | Content and SEO I Peer to Peer Lending Platform | Go To Market
I was responsible for marketing a peer to peer lending platform for investors. To boost sales, we created webcasts, a referral program and an affiliate program, supported by the website, SEO and content.
The process:
Defined ICP and positioning
Created website copy, briefed designers and developers
Led SEO and content campaigns
Created webcasts to build trust
Launched a referral program
Launched an affiliate program
Tracked results and improved the programs
Results: Viventor increased its revenue massively that year
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Posted Oct 1, 2026
Developed and executed marketing strategies for a lending platform, B2B.
