Executed a comprehensive digital transformation for Adami Uhse Kieferorthopädie, elevating their online presence through a modern, patient-focused website redesign and integrated social media strategy. This work-in-progress project combines elegant design with informative content to establish the practice as a leading orthodontic provider in Darmstadt.

• Platform: Custom WordPress theme development providing complete control over design and functionality

• Responsive Design: Fully optimized for all devices with special attention to mobile user experience

• Content Structure: Information architecture redesigned to improve patient journey and accessibility

• Performance Optimization: Lightweight, fast-loading pages with optimized media assets

• SEO Framework: Comprehensive search engine optimization strategy implemented throughout the site

• Social Media Integration: Seamless connection with TikTok, Instagram, and Facebook channels

• Elegant Visual Identity: Refined color palette with gold accents reflecting the practice's premium positioning

• Patient Segmentation: Clear pathways for different patient groups (children and adults)

• Treatment Explainers: Comprehensive, easy-to-understand information about orthodontic procedures

• Testimonial Showcase: Highlighted patient reviews (1200+) demonstrating practice credibility

• Interactive Elements: User-friendly appointment booking system and contact forms

• Educational Blog: Regularly updated content hub providing orthodontic information and practice news

• Location Integration: Interactive map and neighborhood-specific pages for improved local SEO

• Transparent Pricing: Clear information about treatment options and associated costs

• Educational Content: Development of informative articles explaining orthodontic treatments in accessible language

• Social Media Campaign: Creation of engaging content tailored for TikTok, Instagram, and Facebook to reach different demographic groups

• Video Integration: Incorporation of practice tour and treatment explanation videos

• Patient Stories: Authentic testimonials and before/after showcases with proper consent

• FAQ Development: Comprehensive question and answer section addressing common patient concerns

• Multilingual Approach: Content optimized for the local German-speaking audience

• Custom Post Types: Specialized content structures for treatments, team members, and testimonials

• Advanced Contact Forms: GDPR-compliant forms with conditional logic and appointment scheduling

• Schema Markup: Structured data implementation for enhanced search visibility

• Analytics Integration: Comprehensive tracking to measure website performance and user behavior

• Security Implementation: Advanced measures to protect patient information and site integrity

This project represents a significant upgrade to the practice's digital presence, transforming an outdated website into a modern, patient-centric platform that effectively communicates the practice's expertise and values while generating new patient inquiries through multiple digital channels.