TheMix Ecommerce website: Puma X Lacoste

The Mix is Nigeria’s exclusive online destination for Puma and Lacoste products, creating a unique community for fashion and sports enthusiasts. Working with SBSC, I led the design of this e-commerce platform to deliver a premium, user-friendly shopping experience that caters to brand-conscious consumers.

The platform focuses on providing an intuitive shopping journey with key features, including:

Curated product collections showcasing both brands

Exclusive member-only offers and promotional sections

New arrivals are showcased with regular updates

Streamlined checkout process

Responsive customer support integration

As Lead Product Designer, I crafted a responsive and visually appealing interface that maintained brand integrity while ensuring an efficient shopping experience. The design successfully merged both brands’ aesthetic requirements while prioritising user experience and conversion optimisation.