Wink | Customer Management Dashboard

Wink | Customer Management Dashboard UI for E-Commerce SaaS

Store owners have no fast way to see which customers are spending the most or how many orders each has placed without exporting data or digging through order logs. Most CRM tables inside e-commerce platforms hide spend totals behind individual profile clicks, slowing down every retention decision.

We designed Wink's Customers page as a clean 3-column table built for store managers who need buyer value visible at a glance. White surface, no color noise, full name and address per row; every customer is traceable in seconds without opening a single profile.

𝗪𝗵𝗮𝘁 𝘄𝗲 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻

Customer Table: 7 buyers listed with full name and street: Rhonda Rhodes (Annapolis Junction, MD), Autumn Phillips (Gilbert, AZ), Kimberly Mastrangelo (New Orleans, LA), and more real people, real locations, no placeholders.

Orders Column: Per-customer order count visible inline. Autumn Phillips leads with 6 orders; James Hall shows 1 order. Purchase frequency is readable without a filter.

Total Spent Column: Lifetime spend per customer shown directly is Autumn Phillips at $1,104,715 and Rhonda Rhodes at $972,767; high-value buyers are identifiable in one scan.

Search Bar: Full-width customer search at the top; specific buyers found instantly across large lists.

Sort by Last Created: The default sort keeps the newest customers at the top; recent activity always surfaces first.

Tools: Figma