'Sivvi Suggest' - Brand Identity & Full Case Study
Louis Javier
User Researcher
UX Designer
UI Designer
Adobe Illustrator
Figma
Social Media
Case Study: Through personal experience, conversations with friends, and social media engagement, I discovered a widespread issue with the application and hiring process. Research confirmed this, highlighting the need for a better solution.
Complete Case Study: 'Sivvi Suggest' Job Tracking Platform
Overview
'Sivvi Suggest' is a comprehensive job tracking and talent acquisition platform designed to empower individuals throughout their job search journey and to optimize hiring process for employers.
Recruiters
Job Seekers
Talent Acquisition
Career Professionals
Objective
Create a modern, user-friendly platform.
Foster inclusivity and transparency.
Establish trust and reliability.
Logo Rationale
The Brand
Offers personalized guidance, clear and simple advice, a supportive role, and encourages engagement.
Color & Contrast
Logo Variations and Color Palette
The Product - 'Sivvi Suggest'
Product Color Customization
'Sivvi Suggest' offers personalized job recommendations and education.
'Sivvi Suggest' provides intuitive applicant tracking tools and sharing platform.
'Sivvi Suggest' streamlines the hiring process for employers and job seekers.
'Sivvi Suggest' enhances the job search experience for job seekers and career professionals.
The Impact - 'Sivvi Suggest'
Sivvi Suggest: The Product
Business:
'Sivvi Suggest' boosts revenue, brand recognition, and talent attraction, fostering innovation and excellence.
Social:
'Sivvi Suggest' contributes to reducing unemployment.
'Sivvi Suggest' promotes fairness, inclusivity, and breaks barriers for underrepresented groups.
'Sivvi Suggest' advocates for diversity, inclusion, and equity in the workforce.
In closing, 'Sivvi Suggest embodies a commitment to personalized guidance, simplicity, support, consistency, and engagement. With its clear and straightforward approach, the brand aims to empower users on their journey towards success.