Brand Building: Washy Laundry Service
Louis Javier
Brand Building / Brand Strategy / Market Research
Washy Laundry Service: logomark + logotype in a washy brand color.
Joan, the Dentist
Joan, a dedicated dentist in a bustling small town. Between juggling appointments, ensuring patient comfort, and maintaining a sparkling clinic, laundry piles up at home.
Weekends were supposed to be for fun, not a battle against overflowing laundry baskets.
The local laundromat is a town away and offers a sterile, impersonal environment, with long wait times and limited services.
Washy Laundry Service
Joan's experience isn't an isolated one. Many hard-working residents in the community face similar laundry frustrations. That's where Washy Laundry Service steps in.
Born from the personal understanding of a dedicated professional like Joan, Washy Laundry Service prioritizes convenience, comfort, and accessibility when it comes to laundry.
Pain-points & Aspirations
This isn't just about clean clothes; it's about reclaiming precious time and creating a more relaxed lifestyle for the community.
Washy Laundry Service aspires to redefine the laundry experience – not just a chore, but a hassle-free, friendly, clean, and fast solution that allows residents like Joan to focus on what truly matters - their patients and their own well-being.
Brand Attributes: Convenience; Accessibility; Comfort; Friendly; Clean & Efficient service / Color Palette
Insert Me, the Brand Builder
Research & Strategy
Market analysis - the local laundry service landscape, understanding customer pain points, and identifying gaps in existing offerings.
Competitor - identified areas of differentiation
Target audience - convenience-seeking residents looking for a hassle-free laundry experience.
User Personas - representing different demographics seeking laundry services.
Positioning with Key Attributes
Enjoyable laundry services, hassle-free experience rather than a chore. We sort, wash, dry, and fold.
Convenience - Drop-off and pick-up service, we handle everything from sorting to folding.
Comfort - New & welcoming facility, feel at-ease while we take care of your laundry needs.
Accessibility - Easily accessible by foot, bike, or car for stress-free laundry days.
Friendly Service - Our team goes above and beyond to ensure you have a pleasant experience.
Cleanliness - State-of-the-art equipment: Your clothes are thoroughly cleaned in a hygienic environment.
Efficiency - Quick turnaround: Get your clean laundry back promptly.
We translated these brand attributes into a visual language that resonated with the community's desire for a more pleasant laundry experience.
Mood Board
Modern and minimal visuals.
Friendly, warm and inviting feel.
Emphasis on ease and cleanliness.
Brand logo orientation: Vertical and horizontal
Design & Development
Brand Logo
The logo design went through lots of changes, trying out different symbols to show how clean, fast, and friendly we are.
We picked colors that feel calming and welcoming, and fonts that look modern but still friendly.
Signages & Banners
Signs and banners are super important for businesses. They help grab people's attention, show them where to go, and make sure they know about the brand.
They're like big visual messages that tell everyone what's going on and where to go and find stuff.
Washy signages and banners 1
Brand Guidelines
Usage guidelines outlined proper logo usage, color codes, typography specifications, and application across various mediums.
Examples showcased how the brand maintains consistency in print, digital, and physical spaces.
Feedback & Iteration
The client's feedback was super important in making the logo just right.
So when Joan - the client made an interesting feedback on the initial concept. She gave me fresh ideas and direction.
We made changes to make it look more modern and friendly, but still kept it clean and efficient like they wanted.
Washy signages and banners 2
Brand Pattern
The brand pattern includes bubbles, which are used in the design and to balance the logo-mark and logo-text.
This pattern can be seen on different brand materials, like stationery and promo materials, adding a cool look while keeping things consistent.
It's like a little nod to the brand's focus on being clean and efficient, making it easy for people to recognize.
Collateral Creation
I made stuff like letterheads and business cards with the logo, using the same colors and fonts to keep it all looking the same.
Plus, we created brochures showing off the nice laundry place and made cool banners for social media talking about how easy and fast it is to use our service.
Brand materials, stationery and promo materials
Brand Apparel and Messaging
Your brand's apparel, paired with a catchy slogan, can be a dynamic way to express your identity and connect with your audience. #campaign-slogan
Brand Apparel and slogan
Conclusion:
I've delivered a complete brand identity package, including a standout logo, consistent visual elements, and detailed brand guidelines.
The results were clear: increased brand recognition and happy customers.
Final Showcase
The visual representations of our work demonstrate the journey from early concepts to the polished logo, stationery, marketing materials, and guidelines.
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Posted Apr 22, 2024
"Not all heroes wear capes, most of them wear aprons." Washy Laundry - Redefining convenient, hassle-free laundry services. #brandbuidling #brandstrategy
