Cheesy Squared: Reimagine Lasagna, One Bite at a Time.

Louis Javier

Brand Designer

Brand Strategist

UX Designer

Adobe Illustrator

Adobe Photoshop

Figma

Old Client - Complete brand transformation and business scaling. Brand Redesign & Strategy: Cheese Squared - Every bite is a square of delight!

Overview

Craving classic comfort with a gourmet twist? Cheese Squared elevates the lasagna experience! We offer a diverse menu, from beloved recipes to innovative flavor combinations.

Lasagna enthusiasts, foodies, friends and families – all are welcome to savor our high-quality, delicious creations. Make every meal special with Cheese Squared!

Logo & Contrast

Color Palette & Logo Orientation

Logomark

The lasagna strip with rounded corners remains a strong foundation for the logomark.

Visually Memorable: The logo directly references lasagna, making it easy for customers to understand the brand's focus.

Brand Relevance: The use of squares and rounded corners reinforces the brand name "Cheese Squared."

Wavy Lines: The wavy lines depicting lasagna layers add a playful and dynamic element to the logo.

Logotype

Typeface: It's a friendly and approachable typeface that complements the playful nature of the logomark.

Thickness: Matching the thickness of the logomark with the logotype can create visual cohesion.

Placement & Used Options:

Logotype Below Logomark: This is a classic and widely used approach. It provides clear separation between the visual element (logomark) and the brand name (logotype), making it easy to read and recognize.

Logotype Beside Logomark (Stacked): This option can work well when space is limited. It creates a more compact design.

Logotype Beside Logomark (Text on Sides): This placement creates a balanced look, especially if the logotype is shorter.

Independent Use:

The beauty of having both a logomark and logotype is their versatility for independent use.

Logomark: Ideal for situations where space is limited, like social media profile pictures, app icons, or small promotional items.

Logotype: Can be used prominently on letterheads, official documents, or when a more text-based approach is preferred.

Combining the Mark & the Type:

Strong Brand Recognition: The logomark provides immediate visual recognition, while the logotype reinforces brand recall with the clear presentation of the brand name.

Versatility: The logomark can be used independently for certain applications (e.g., social media profile pictures), while the combination can be used for branding materials like signage or packaging.

Memorable Identity: The combination creates a unique and memorable brand identity that resonates with the target audience.

The Palette & Brand Values

Brand Values and Color Palette

Cheesy Goodness

This color palette, aptly named "Cheesy Goodness" captures the essence of Cheese Squared's innovative take on lasagna. Each color represents a key element of this beloved dish, creating a visually appetizing and memorable brand experience.

Cheddar Orange - A vibrant orange reminiscent of sharp cheddar cheese, adding a touch of excitement and energy to the palette.

Snowy Curd - A near-white shade representing the creamy ricotta cheese or mozzarella curds, highlighting the smooth textures found in lasagna.

Rustic Tomato - A deep, earthy red reminiscent of slow-cooked tomato sauce, symbolizing the heartiness and depth of flavor in lasagna.

Ricotta Beige - A soft, creamy beige that evokes the color of ricotta cheese, adding a touch of elegance and sophistication to the palette.

Gouda Yellow - A warm, golden yellow representing melted gouda cheese or a perfectly browned lasagna crust, symbolizing the delightful combination of textures and flavors.

This carefully curated palette creates a sense of warmth, comfort, and culinary delight. The warm tones will draw customers in, while the lighter colors represent the freshness of ingredients.

Comfort and Flavor

Cheese Squared isn't just about lasagna; it's a celebration. We craft each dish with these core values in mind, creating a family-friendly haven for all to enjoy.

Homemade Quality: Forget frozen dinners. We handcraft each lasagna with the care and detail you'd expect from a family recipe, using only the freshest ingredients.

Gourmet Ingredients: We elevate the lasagna experience with premium cheeses, fresh herbs, locally sourced vegetables, and high-quality meats. Every bite is a testament to our commitment to exceptional flavor.

Innovation & Creativity: We don't just follow tradition, we reimagine it. Our menu boasts exciting and unexpected flavor combinations, ensuring a unique culinary adventure with every visit.

Product Process

Beyond the Dish

Convenience for Busy Lives: We offer quick and convenient options for those on-the-go, making it easy to enjoy a delicious Cheese Squared lasagna anytime.

Memorable Gatherings: Planning a party? Our catering services provide the perfect solution for special events and gatherings. LeThe Foodiest us help you create a memorable occasion.

Exceptional Customer Service: Your satisfaction is our priority. We go above and beyond to ensure a positive dining experience at every Cheese Squared location.

The Foodies

Business Features

Foodies, Friends & Families

Cheese Squared caters to a diverse audience with a shared passion for lasagna.

Lasagna Enthusiasts: These individuals hold lasagna in high regard, appreciating its classic and comforting nature. They actively seek out unique and delicious lasagna experiences.

Foodies: Driven by a love of all things culinary, these customers are adventurous and appreciate high-quality ingredients and innovative flavor combinations.

Families: Cheese Squared offers a welcoming environment for families to enjoy a delicious and satisfying meal together.

Comfort Seekers: These customers value the familiar and comforting aspects of lasagna. They may be drawn to Cheese Squared's focus on homemade quality and nostalgic flavors.

Target Audience and Venue Atmosphere

Lasagna Menu (Website)

Business Website Menu Layout

Your Comfort Food Haven, Now Online!

Indulge in lasagna bliss from the comfort of your couch! Lasagna Menu's, your one-stop shop for all things lasagna, is thrilled to announce our brand new website.

What can you expect?

A delectable journey: Explore our diverse menu, featuring both classic and innovative lasagna creations.

Convenience at your fingertips: Order your favorite lasagna online with just a few clicks.

Exclusive online offerings: Keep an eye out for special promotions and online-only menu items.

More than just lasagna:

Lasagna Menu's isn't just about the namesake dish. We're passionate about creating a warm and inviting online experience, making it easier than ever to enjoy a delicious and comforting meal.

Visit our website today and discover your new lasagna obsession!

Call-to-action and Promotion

Exclusive Offer

For a limited time, enjoy 20% off your first online order!

Visit www.cheesesquared.qa and use code 'CHEEEESY20' at checkout.

This offer won't last long - don't miss out on the ultimate lasagna experience! Head to our website today.

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Posted May 6, 2024

Expanding the concept into something much larger, demonstrating my ability to envision a simple idea & execute a successful transformation.

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