Automic Gold – Mobile E-commerce UX That Drove +40% Conversions
Natalie Valcourt
Automic Gold – Mobile E-commerce UX That Drove +40% Conversions
My Role & Services
UX/UI Design Consultant
UX audit (mobile-first)
Navigation & filter redesign
PDP layout improvements
Prototype & handoff
What I Did
Analyzed existing mobile flows to understand where shoppers were dropping off.
Simplified the main navigation and added clear entry points into collections, sizes, and materials.
Redesigned product cards and PDPs to highlight inclusive sizing, ethical sourcing, and real customer photos.
Clarified CTAs and reduced visual noise to keep users focused on choosing and adding to cart.
Handed off annotated Figma files to the dev team for implementation.
Results
+40% mobile conversion rate.
+25% user retention after launch.
Stronger alignment between brand values (queer, ethical, inclusive) and on-site shopping experience.
Tools / Deliverables
Figma, UX audit report, prototype, dev-ready UI
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Posted Nov 25, 2025
Mobile UX/UI redesign for Automic Gold, a queer-owned jewelry brand—clarity, trust and speed boosted conversions 40% and user retention 25%.
