Bread & Butter is an AI education initiative helping everyday professionals learn how to use and monetize AI tools.

I designed a clean, approachable visual identity and web layout that explains complex AI concepts in simple language, helping the team position themselves as a friendly, credible resource.

Brand & Web Designer

Brand identity & visual language

Landing page UX/UI

Component system for future pages

Defined a visual direction that blended tech and warmth—balancing clarity with bold, magnetic visuals.

Structured the landing page to speak directly to user pain points: “AI feels overwhelming,” “I don’t know where to start,” etc.

Designed clear content sections for: what they teach, who it’s for, proof/social credibility, and next steps.

Built a small component library for cards, icons, and CTAs to keep future content consistent.

Sharper positioning around “AI education you can actually use.”

A site structure designed to capture leads and guide visitors into courses/workshops.

Stronger visual identity ready for socials, decks, and future pages.

Figma, brand style guide, landing page design, component library