Bread & Butter – Brand & Web UX for AI Education Platform
Natalie Valcourt
Bread & Butter AI (Brand + Web for AI Education)
Bread & Butter is an AI education initiative helping everyday professionals learn how to use and monetize AI tools.
I designed a clean, approachable visual identity and web layout that explains complex AI concepts in simple language, helping the team position themselves as a friendly, credible resource.
My Role & Services
Brand & Web Designer
Brand identity & visual language
Landing page UX/UI
Component system for future pages
What I Did
Defined a visual direction that blended tech and warmth—balancing clarity with bold, magnetic visuals.
Structured the landing page to speak directly to user pain points: “AI feels overwhelming,” “I don’t know where to start,” etc.
Designed clear content sections for: what they teach, who it’s for, proof/social credibility, and next steps.
Built a small component library for cards, icons, and CTAs to keep future content consistent.
Results
Sharper positioning around “AI education you can actually use.”
A site structure designed to capture leads and guide visitors into courses/workshops.
Stronger visual identity ready for socials, decks, and future pages.
Tools / Deliverables
Figma, brand style guide, landing page design, component library
Like this project
Posted Nov 24, 2025
Brand & web UX for Bread & Butter, an AI education platform helping everyday pros use and monetize AI with clear, approachable design.
