Boosting Social Media Presence
Tanushree Ferwani
Meridean Overseas Education Consultants (MOEC)
Industry: Study Abroad Consultancy
Role: Digital Marketing Lead
Overview:
Meridean Overseas Education Consultants (MOEC) is a prominent consultancy specializing in helping students achieve their dreams of studying abroad. Over a span of nearly two years, I contributed as the Digital Marketing Lead, spearheading their social media and content marketing efforts to enhance brand visibility and engagement.
Key Contributions:
Social Media Management: Successfully managed MOEC’s social media accounts, ensuring a consistent and engaging online presence.
Content Creation:
Crafted compelling captions and carousel copies for posts.
Created engaging reel scripts and identified trending topics to resonate with the audience.
Designed creative and informative posts aligned with the brand’s voice and goals.
Hashtag Research: Conducted in-depth research to identify and implement effective hashtags (#) for improved reach and visibility.
Strategic Planning: Developed and executed content strategies that increased audience engagement and drove organic growth.
Impact:
Enhanced brand recognition and authority in the study abroad niche.
Boosted audience engagement through creative and well-optimized content.
Strengthened MOEC’s digital presence across multiple platforms.
This role demonstrated my ability to blend creativity with strategic planning, delivering impactful results in digital marketing for the education sector.
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Posted Dec 12, 2024
Led digital marketing for MOEC, managing social media, creating captions, scripts, posts, and hashtags, boosting engagement and brand visibility.
