Boosting Social Media Presence by Tanushree Ferwani

Boosting Social Media Presence

Tanushree Ferwani

Copywriter

Social Media Manager

Social Media Marketer

Facebook

Instagram

Meridean Overseas Education Consultants (MOEC)

Industry: Study Abroad Consultancy Role: Digital Marketing Lead

Overview: Meridean Overseas Education Consultants (MOEC) is a prominent consultancy specializing in helping students achieve their dreams of studying abroad. Over a span of nearly two years, I contributed as the Digital Marketing Lead, spearheading their social media and content marketing efforts to enhance brand visibility and engagement.

Key Contributions:

Social Media Management: Successfully managed MOEC’s social media accounts, ensuring a consistent and engaging online presence.

Content Creation:

Crafted compelling captions and carousel copies for posts.

Created engaging reel scripts and identified trending topics to resonate with the audience.

Designed creative and informative posts aligned with the brand’s voice and goals.

Hashtag Research: Conducted in-depth research to identify and implement effective hashtags (#) for improved reach and visibility.

Strategic Planning: Developed and executed content strategies that increased audience engagement and drove organic growth.

Impact:

Enhanced brand recognition and authority in the study abroad niche.

Boosted audience engagement through creative and well-optimized content.

Strengthened MOEC’s digital presence across multiple platforms.

This role demonstrated my ability to blend creativity with strategic planning, delivering impactful results in digital marketing for the education sector.