Gee Gee Foods: SEO Optimization

Client: Gee Gee Foods, East India

Location: Targeted states - Meghalaya, Mizoram, Manipur, Nagaland

Industry: Food-Making Equipment

Site Name: https://www.geegeefoods.com/ 

Project Scope: Search Engine Optimization, GMB Optimization, Content Marketing, Website Maintenance

Overview: Gee Gee Foods is an Indian brand specializing in food-making equipment, with a focus on online sales across East India, particularly targeting Meghalaya, Mizoram, Manipur, and Nagaland. Our team was brought on board to develop and implement an SEO-driven approach to enhance the brand's visibility in search engine results, improve organic traffic, and ultimately drive qualified leads to their platform.

The primary goal was to build and boost Gee Gee Foods’ online presence in the competitive markets of East India, specifically for high-intent keywords with commercial and transactional relevance. This involved increasing rankings on Google SERPs, particularly for location-specific keywords.

Low initial rankings, with target keywords not within the top 100 search results.

Limited organic traffic, with only 96 active monthly users.

Establishing a strong foothold in an online market where competitors were already well-established.

Initially, we focused on 30 location-based keywords with a mix of commercial and transactional intent. This approach targeted searches relevant to both the brand’s products and the specified geographic areas.

Gradually, we implemented an on-page and technical SEO strategy for the entire website, refining content, metadata, and structure to ensure full optimization.

Within the first phase, we achieved a significant boost in rankings:

22 of the original 30 keywords reached the top 10 positions in Google SERPs.

8 additional keywords achieved rankings within the top 50.

This led to a traffic increase from 96 active users to a monthly average of 1,500–2,000 active users.

After the initial success, we shifted focus to 10 high-value seed keywords with a similar commercial and transactional intent.

Within 8 months, 6 of these seed keywords ranked in the top 10, while the remaining keywords steadily climbed to positions within the top 100.

Our organic strategy consistently provided Gee Gee Foods with approximately 20 raw leads daily, which greatly satisfied the client over the two-year engagement period.

Improved Gee Gee Foods’ Google My Business listing for better local visibility, helping capture more search traffic from regional and location-based searches.

Crafted and curated content that enhanced the brand’s social media presence, fostering engagement and supporting brand awareness.

Regular maintenance services ensured that the website was always optimized, secure, and up-to-date with the latest SEO standards.

Initial 30 Keywords: 22 in top 10, 8 in top 50 positions

Traffic Growth: Increased from 96 to 1,500–2,000 active monthly users

Lead Generation: 20 raw leads daily

Ongoing Success with Seed Keywords: 6 in top 10, remaining within top 100

Gee Gee Foods’ success in the East Indian market exemplifies the impact of a well-structured, SEO-driven strategy that adapts to evolving goals. The client's satisfaction was evident as our work contributed significantly to their growth, visibility, and lead acquisition, positioning Gee Gee Foods as a prominent player in their industry.