Photography and Videography as a disruptive marketing tool

Being part of the Festina Creative assets has been a life-changing experience in terms of leading my own team and executing my own vision in a specific project focused on product.

It was the very first time attempting to fulfill somebody's expectations in the Product & Retail field.

I fully believe we surpassed the expected results by jumping head-first into the unknown with brand new storytelling, innovative pre-production and dynamic editing amidst the more traditional perspective of our client.

With a team of 5 extra creatives during the production journey, it was key having pre-stablished roles and tasks we all supported to and offered. I personally led both the Production (by scripting, planning and operating) and Post-Production (by editing and coloring all the content).