Identity Design for Natural Beauty Brand
Adrian Profumo
An organic brand deserves an organic design tailoring
All the work presented down below was entirely created and edited by Adrian Profumo™
Amphora Beauty®
I had the pleasure of working with Amphora®, a holistic and natural beauty brand, where I was responsible for creating their brand identity from scratch. My role encompassed a wide range of responsibilities, including:
Website Design: Developed a fully responsive website that offers an intuitive and seamless user experience.
Logo and Imagotype Creation: Designed a distinctive logo and imagotype that encapsulates the essence of Amphora®.
Stationery Design: Crafted cohesive and elegant stationery that reflects the brand’s identity.
Product Photography: Executed product photography that highlights the natural beauty of Amphora®’s products.
Label and Marketing Imagery: Designed labels and marketing imagery that align with the brand’s holistic ethos.
Production Streamline: Optimized production processes to ensure efficiency and quality.
Brand Guidelines: Developed comprehensive brand guidelines to ensure consistent application of the brand identity by Amphora®’s team.
Logo
Isotype
Brand tagline
Alternative Iso
Web / Ads banner design
Label design
Product Photography
Content creation for SM
Product styling
Photography direction (DoP service)
Commercial photo retouch
Poster design
Postcards design
Website Design & SEO
Hero video (cut 1)
Hero video (cut 2)
hero video (cut 3)
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Posted Dec 7, 2024
Amphora® is a holistic and natural beauty brand that entrusted me with the exciting challenge of building their brand identity from the ground up.
