Food for Eating and Branding for Feeling

I had the incredible opportunity to collaborate with Eugeni de Diego, a renowned MICHELIN-starred chef known for his work at the famous El Bulli, on his latest venture: noo®, a unique Snow-Mountain Ramen restaurant. My role in this exciting project was multifaceted and creatively challenging.

I was responsible for designing a fully responsive set of brand elements, ensuring that every touchpoint of the brand was cohesive and impactful. This included:

Concept and Naming: Finding the language that the project required by working on its storytelling and potential names with their own universes.

Logo and Imagotype: Crafting a visually striking and memorable logo that encapsulates the essence of noo®.

Business Cards: Designing elegant and professional business cards that leave a lasting impression and become a playful totem.

Product Photography: Capturing the essence of noo®'s innovative dishes through high-quality photography.

Marketing Imagery: Creating compelling visual content for marketing campaigns to attract and engage customers.

Brand Guidelines: Developing comprehensive brand guidelines to ensure the consistent application of the brand elements as the responsibility transitions to noo®'s team.

This project allowed me to blend my design skills with a deep understanding of brand strategy, resulting in a distinct and cohesive brand identity for noo®.