Dynamic Color Inc. Website Design

Dynamic Color Inc. specializes in professional automotive detailing, restoration, and repair services across Central Oregon. Approached to modernize and fully redesign their online presence, I leveraged my skills in UX/UI design, SEO optimization, and strategic CMS management within the Framer platform. The challenge was clear: create a visually compelling, highly functional, and SEO-rich website showcasing Dynamic Color’s expansive service portfolio.

The goal: build an engaging, intuitive site that clearly communicates the breadth and depth of Dynamic Color’s services, boosts organic visibility, and seamlessly captures leads.

Client Dynamic Color Inc.

Industry Automotive Detailing and Restoration

Objective Redesign the existing website with comprehensive SEO, clear content hierarchy, and detailed service pages for optimal user engagement and lead generation.

Platform Designed in Figma, built and deployed via Framer with customized CMS templates, SEO integration, and structured metadata.

Heuristic Evaluation Conducted an initial audit revealing outdated design, poor SEO, confusing navigation, and lack of detailed service information.

Competitive Analysis Evaluated competitors in Central Oregon, identifying gaps such as missing detailed service breakdowns, weak SEO presence, and limited content clarity.

User Insights Research highlighted that customers preferred clear service descriptions, transparent pricing indicators, ease of requesting quotes, and visual clarity to assess trust and service quality.

Stakeholder Collaboration Worked closely with Dynamic Color’s team to understand their extensive offerings, capture accurate service descriptions, and prioritize services effectively for maximum user impact.

Information Architecture Defined a clear sitemap featuring core pages (Home, About, Contact, Services, Blogs, Request a Quote) and meticulously organized inner service pages.

Responsive Wireframes Developed responsive wireframes in Figma, optimizing readability, accessibility, and streamlined navigation for both desktop and mobile experiences.

Navigation & Layout Created a logical, hierarchical navigation structure allowing intuitive user journeys and easy exploration of multiple service categories.

Visual Refresh Retained brand colors (red, black, white) but shifted to lighter backgrounds, enhancing readability and modern aesthetics.

High-Fidelity Screens Produced high-fidelity mockups showcasing engaging hero sections, clear service breakdowns, detailed "What to Expect" segments, and strong CTAs tailored to user needs.

Branding System Established cohesive typography, consistent UI components, impactful imagery, and clear visual hierarchy to reinforce brand trust and recognition

Framer CMS Setup Built flexible CMS templates to efficiently manage Dynamic Color’s extensive and evolving list of services, allowing easy future additions and updates.

Integrated Functionalities: Implemented robust quote-request forms, strategically placed CTAs, and seamless navigation enhancing user interactions and increasing lead conversions.

Interactive Prototyping: Tested and refined interactions in Framer, ensuring smooth, error-free experiences from initial visit to form submissions.

SEO Strategy Optimized page structures, metadata, targeted keywords, detailed FAQs, internal linking, and schema markup to boost organic search visibility.

Content Strategy Crafted engaging, keyword-rich service descriptions and blogs tailored to user search intent, enhancing both user experience and search rankings.

Technical SEO Ensured website speed, mobile responsiveness, structured data markup, and full sitemap submission to Google and Bing for effective indexing.

Client Collaboration Direct and iterative feedback loop with the business owner ensured brand and service accuracy.

Functionality Checks Ensured quote request form was simple, mobile-friendly, and optimized for conversions.

Fully Modernized Digital Presence Delivered a visually appealing, detailed, and highly navigable website effectively showcasing Dynamic Color’s full service offerings.

SEO-Driven Visibility Achieved immediate improvements in organic rankings and visibility, thanks to well-structured content and comprehensive optimization efforts.

Enhanced Lead Generation Implemented intuitive quote request mechanisms significantly increasing quality leads and customer engagement shortly after launch.

Detailed CMS planning is essential for service-rich businesses.

Effective SEO requires thoughtful content architecture and targeted keyword strategy.

Collaboration with clients ensures accuracy, authenticity, and successful project outcomes.

Continuously monitor SEO performance and optimize content.

Regularly update the CMS to include new services and offerings.

Expand content strategy with insightful blog posts to further boost organic visibility and customer trust.