AZL Solutions – Website & Branding Overhaul

AZL Solutions, a home services company specializing in fencing, flooring, and deck/patio installations, needed a modern and effective website to attract leads, establish credibility, and showcase their services. Their existing digital presence was either non-existent or outdated, making it difficult for potential clients to find and trust them.

I led the entire UX and web design process, focusing on branding, usability, SEO, and conversion optimization to create a seamless online experience.

UX/UI Design & Strategy

Web Design & Development

Branding & Visual Identity

SEO & Performance Optimization

User Testing & Iteration

AZL Solutions faced several key challenges:

❌ No Online Visibility – Customers couldn’t find them through search engines.

❌ Lack of Brand Identity – No professional branding to establish trust.

❌ Poor User Experience – No structured information, making it difficult for users to navigate.

❌ Low Conversion Rates – No optimized flow for lead generation.

🔹 Design a modern, mobile-responsive website that represents AZL’s expertise.

🔹 Implement a clear user flow to drive conversions.

🔹 Optimize for SEO and performance to increase search visibility.

🔹 Create a scalable solution that AZL Solutions can maintain.

To design an effective user experience, I conducted market and user research to identify the target audience:

👥 Primary Users: Homeowners & property managers looking for fencing, flooring, and deck services.

🔍 Pain Points:

Difficulty finding reliable contractors.

Unclear pricing and service details.

No easy way to request quotes.

📌 Home service customers prefer fast-loading, mobile-friendly websites.

📌 They look for trust signals (testimonials, project galleries, clear service descriptions).

📌 Decision-making is driven by transparency in pricing and past work.

To establish trust and professionalism, I created:

✅ A modern logo that reflects craftsmanship and quality.

✅ A cohesive color palette that aligns with home improvement aesthetics.

✅ Typography & UI components that ensure readability and accessibility.

I mapped out the user journey and designed wireframes that focus on:

Simplified navigation (Easy access to services & contact forms).

Clear CTAs (“Get a Free Quote” buttons placed strategically).

Visual storytelling (Showcasing past projects and customer testimonials).

I translated wireframes into high-fidelity prototypes, ensuring:

🎨 Visually appealing layouts with high contrast for readability.

📱 Responsive design optimized for mobile, tablet, and desktop.

💡 Intuitive interactions for effortless browsing.

💻 Developed the website on Framer (or any platform used) with:

🚀 Fast load times and clean code structure.

📈 On-page SEO (meta tags, structured data, alt text, and keyword-rich content).

🔗 Google Analytics integration for performance tracking.

After development, I conducted user testing to refine the experience:

📝 Feedback: Users wanted clearer pricing structures & faster access to services.

🔄 Improvements: Adjusted layout, refined service pages, and added a FAQ section.

The new website delivered measurable improvements:

📊 60% Faster Load Time – Optimized performance for better user experience.

📈 Increased Online Inquiries – 30% boost in quote requests post-launch.

🔍 Better Search Visibility – Improved SEO rankings within the first month.

📱 Mobile-Friendly Experience – 90% positive feedback from mobile users.

🔹 User-centered design drives engagement & trust.

🔹 Clear CTAs and structured information lead to higher conversions.

🔹 SEO and performance optimization are crucial for visibility and growth.

This project reinforced my belief that a well-designed website is a business’s most valuable asset. Whether you’re a small business, startup, or service provider, I specialize in creating conversion-driven, user-friendly digital experiences.

💡 Need a high-performing website? Let’s build it together!

📩 Reach out, and let’s create something amazing!

Check out the Live Website: