Built with Framer
Gunnerz Paintball - Team Website / Shopify Ecommerce Integration
Poojan P
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Posted Mar 1, 2025
Built a high-performance website for Gunnerz Paintball, integrating e-commerce, sponsorship readiness, and a secure member portal for team players.
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Timeline
Sep 16, 2024 - Oct 30, 2024
Introduction
The Gunners Paintball Team of San Antonio was rapidly becoming a force to be reckoned with on the paintball scene. Despite their growing success, they faced significant challenges: attracting and managing sponsorships efficiently, selling team merchandise, offering structured coaching subscriptions, and maintaining transparent financial interactions with team members.
They envisioned a superior digital presence—an engaging, secure, and functional website—that would seamlessly address these challenges and fuel their growth.
They needed more than a website; they needed an all-encompassing digital platform to amplify their impact and strengthen their community engagement.
How might we create an engaging and functional digital platform that effectively attracts sponsors, facilitates merchandise sales, and enhances fan interaction for the Gunners Paintball Team?
Project Overview
Client
Gunners Paintball Team, San Antonio
Industry
Paintball & Sports
Objective
Develop a comprehensive team website to attract sponsorships, merchandise sales, coaching subscriptions, and implement secure Single Sign-On (SSO) functionality.
Platform
Website designed initially in Figma, transferred and developed within Framer for direct design-to-code implementation and functional integration.
Research & Analysis
Competitive Analysis
Reviewed competitor paintball team websites to identify key strengths and opportunities.
User Insights
Engaged paintball enthusiasts, advocates, and potential sponsors to understand user needs and expectations.
Stakeholder Collaboration
Conducted sessions with stakeholders and project managers to outline site structure and core functionalities.
Ideation & Wireframing
Responsive Wireframes
Stakeholder Feedback
Incorporated continuous stakeholder input to refine navigation, sitemap, and page layout.
Visual Style & High-Fidelity Designs
Visual Styles
High-Fidelity Screens
Interactive Elements
Integrated paintball-themed animations and interactive design features to enhance user engagement.
Prototyping & Functionality
Prototyping
Crafted a live prototype experience within the Framer Platform in the form of a working & responsive website.
Secure Transactions
Integrated Shopify API enabling secure transactions for merchandise, sponsorships, and subscriptions.
Single Sign-On (SSO)
Implemented secure login functionality for team members to manage payments and access exclusive team information.
Usability Testing
User & Stakeholder Testing
Players and stakeholders extensively tested secure login, payments, sponsorship packages, and subscription functionalities.
Key Improvements
Adjustments made based on real-time feedback ensuring optimal functionality and usability.
Results & Impact
Sponsorship Growth
Significant increase in sponsorship acquisitions directly through the new website.
Subscription Success
Robust subscription uptake for coaching sessions.
Merchandise Sales
High sales volume for initial product launches (beanies, hoodies).
Key Takeaways
Keep early project stages simple; complexities can be incrementally addressed.
Prioritize end-user experience aligned with clear branding, visual styles, and user preferences.
Continuous stakeholder engagement drives alignment and project success.
Next Steps
Explore additional merchandise and subscription opportunities based on user feedback.
Continuously optimize UX based on analytics and user interactions.
Check out the Website:
Final Thoughts & How I Can Help You
This project transformed Gunnerz Paintball from a competitive team into a fully recognized organization with a strong digital presence, a direct revenue model, and sponsorship appeal.
💡 Looking to build a professional team website, e-commerce store, or member platform? Let’s work together!
📩 Contact me@poojanux.com