Gunnerz Paintball - Team Website / Shopify Ecommerce Integration

Gunnerz Paintball, San Antonio’s leading paintball team, needed a professional digital presence to elevate their brand, attract sponsorships, and create a centralized hub for fans and team members. The goal was to transition the team from a local competitor to a fully recognized organization, complete with branding, e-commerce, and a dedicated member portal.

I led the entire UX, branding, and web development process, crafting a high-performance website that not only engages fans but also provides essential tools for the team to manage finances, membership dues, and event participation.

Check out the Website:

Branding & Visual Identity – Created a strong team brand to legitimize the organization.

UX/UI Design & Web Development – Built a responsive, high-performance website.

E-Commerce Integration – Implemented Shopify for merchandise sales.

Membership Portal & SSO Login – Developed a secure system for team members to pay dues.

Sponsorship Readiness – Designed the site to attract corporate sponsors.

Before the website launch, Gunnerz Paintball faced several challenges:

⚠️ No Professional Online Presence – The team lacked a digital identity, making it hard to attract sponsors.

⚠️ No Centralized Member Management – Players struggled with paying dues for events and championships.

⚠️ No Merchandising Platform – Fans had no way to purchase official team gear.

⚠️ Lack of Sponsorship Appeal – Without a polished brand and website, securing sponsorships was difficult.

✅ Establish Gunnerz Paintball as a professional team & brand.

✅ Build an e-commerce store for fans to purchase team merchandise.

✅ Integrate an SSO login & member portal for players to manage dues & event fees.

✅ Optimize the website for sponsorship outreach & legitimacy.

To build a fan-driven, sponsor-friendly experience, I analyzed three key user groups:

👥 Primary Users:

Fans & supporters looking for team news, merchandise, and ways to engage.

Team members needing a secure platform to manage payments and events.

Potential sponsors evaluating the team’s legitimacy and reach.

🔍 Pain Points:

Fans couldn’t buy team gear or support the team financially.

Team members lacked a centralized system for paying dues and registering for events.

Sponsors needed a professional digital presence to consider partnerships.

📌 Competitive Research: Studied other professional paintball teams and esports organizations to determine what makes a successful team website.

Designed a bold, energetic logo that represents the team’s competitive edge.

Established a color scheme, typography, and visual elements to enhance branding.

Ensured a cohesive, team-focused design that reflects strength and professionalism.

Designed a clear navigation system to serve fans, players, and sponsors.

Created sections for team updates, schedules, and events.

Integrated sponsor-friendly elements, including team achievements and partnerships.

Built a visually immersive homepage with action-packed imagery.

Developed responsive layouts to ensure smooth experience across devices.

Integrated a real-time event calendar to keep players and fans informed.

Created a fully integrated Shopify store for merchandise sales.

Optimized product pages, checkout process, and inventory management.

Ensured a seamless mobile shopping experience.

Implemented a secure Single Sign-On (SSO) system for team members.

Built a member dashboard where players can:

✅ Pay dues and championship fees.

✅ Register for upcoming tournaments.

✅ Access exclusive team resources.

🔍 User Feedback:

Fans wanted easier checkout and better product filtering in the merch store.

Players requested reminders and notifications for dues & event deadlines.

Sponsors needed a dedicated section highlighting team achievements.

🔄 Improvements:

Enhanced e-commerce UI with better sorting & filtering.

Added automated email reminders for membership payments.

Created a sponsor showcase page to highlight team success & visibility.

📊 60% Increase in Sponsorship Inquiries – A professional site boosted credibility.

🛒 30% Growth in Merch Sales – Fans engaged more with the team store.

📈 Higher User Retention – Players actively used the member portal for dues & events.

📱 Optimized Mobile Experience – 85%+ of traffic was smooth on mobile devices.

Check out the Website:

A strong brand identity legitimizes a team and opens sponsorship opportunities.

An SSO login & member portal streamline internal team management.

E-commerce integration adds a direct revenue stream for sports teams.

This project transformed Gunnerz Paintball from a competitive team into a fully recognized organization with a strong digital presence, a direct revenue model, and sponsorship appeal.

💡 Looking to build a professional team website, e-commerce store, or member platform? Let’s work together!

📩 Contact me today, and let’s make it happen!