Gunnerz Paintball - Team Website / Shopify Ecommerce Integration

Poojan P

Completed work

UI Designer

UX Designer

Web Designer

ChatGPT

Figma

Framer

Sports

Introduction

The Gunners Paintball Team of San Antonio was rapidly becoming a force to be reckoned with on the paintball scene. Despite their growing success, they faced significant challenges: attracting and managing sponsorships efficiently, selling team merchandise, offering structured coaching subscriptions, and maintaining transparent financial interactions with team members.

They envisioned a superior digital presence—an engaging, secure, and functional website—that would seamlessly address these challenges and fuel their growth.

They needed more than a website; they needed an all-encompassing digital platform to amplify their impact and strengthen their community engagement.

How might we create an engaging and functional digital platform that effectively attracts sponsors, facilitates merchandise sales, and enhances fan interaction for the Gunners Paintball Team?

Project Overview

Client Gunners Paintball Team, San Antonio

Industry Paintball & Sports

Objective Develop a comprehensive team website to attract sponsorships, merchandise sales, coaching subscriptions, and implement secure Single Sign-On (SSO) functionality.

Platform Website designed initially in Figma, transferred and developed within Framer for direct design-to-code implementation and functional integration.

Research & Analysis

Competitive Analysis Reviewed competitor paintball team websites to identify key strengths and opportunities.

User Insights Engaged paintball enthusiasts, advocates, and potential sponsors to understand user needs and expectations.

Stakeholder Collaboration Conducted sessions with stakeholders and project managers to outline site structure and core functionalities.

Ideation & Wireframing

Responsive Wireframes

Stakeholder Feedback Incorporated continuous stakeholder input to refine navigation, sitemap, and page layout.

Visual Style & High-Fidelity Designs

Visual Styles

High-Fidelity Screens

Interactive Elements Integrated paintball-themed animations and interactive design features to enhance user engagement.

Prototyping & Functionality

Prototyping Crafted a live prototype experience within the Framer Platform in the form of a working & responsive website.

Secure Transactions Integrated Shopify API enabling secure transactions for merchandise, sponsorships, and subscriptions.

Single Sign-On (SSO) Implemented secure login functionality for team members to manage payments and access exclusive team information.

Usability Testing

User & Stakeholder Testing Players and stakeholders extensively tested secure login, payments, sponsorship packages, and subscription functionalities.

Key Improvements Adjustments made based on real-time feedback ensuring optimal functionality and usability.

Results & Impact

Sponsorship Growth Significant increase in sponsorship acquisitions directly through the new website.

Subscription Success Robust subscription uptake for coaching sessions.

Merchandise Sales High sales volume for initial product launches (beanies, hoodies).

Key Takeaways

Keep early project stages simple; complexities can be incrementally addressed.

Prioritize end-user experience aligned with clear branding, visual styles, and user preferences.

Continuous stakeholder engagement drives alignment and project success.

Next Steps

Explore additional merchandise and subscription opportunities based on user feedback.

Continuously optimize UX based on analytics and user interactions.

Check out the Website:

Final Thoughts & How I Can Help You

This project transformed Gunnerz Paintball from a competitive team into a fully recognized organization with a strong digital presence, a direct revenue model, and sponsorship appeal.

💡 Looking to build a professional team website, e-commerce store, or member platform? Let’s work together!

📩 Contact me@poojanux.com

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Completed work

Posted Mar 1, 2025

Built a high-performance website for Gunnerz Paintball, integrating e-commerce, sponsorship readiness, and a secure member portal for team players.

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Timeline

Sep 16, 2024 - Oct 30, 2024