Hitchcock Contracting & Resurfacing (HCR) is a leading provider of resurfacing, repair, and maintenance services for commercial and residential properties. They needed a professional, conversion-driven website to showcase their expertise, attract new clients, and streamline customer inquiries.

I led the UX design, web development, and branding strategy, crafting a highly functional and visually compelling digital presence that establishes trust, enhances engagement, and simplifies service bookings.

UX/UI Design & Information Architecture

Branding & Visual Identity

SEO & Performance Optimization

Contact & Lead Generation System Integration

Responsive Web Development

HCR faced several key challenges:

⚠️ No Strong Online Presence – Potential clients had difficulty finding information about their services.

⚠️ Lack of Brand Identity – The company needed a professional logo, color scheme, and visual identity.

⚠️ Inefficient Lead Generation – No streamlined way for customers to request quotes or services.

⚠️ Mobile Usability Issues – Existing digital presence (if any) wasn’t optimized for mobile users.

✅ Establish a strong, professional brand identity.

✅ Build a mobile-optimized, user-friendly website.

✅ Implement an efficient contact & lead generation system.

✅ Optimize the site for SEO to increase visibility and rankings.

To design an effective, user-friendly experience, I conducted research on HCR’s target customers:

👥 Primary Users:

Property owners looking for resurfacing, repairs, and maintenance.

Business clients in need of large-scale resurfacing solutions.

Contractors and builders seeking partnerships with HCR.

🔍 Pain Points:

Difficulty finding clear pricing and service details.

Frustration with slow, outdated websites in the industry.

No simple way to request quotes or consultations online.

📌 Research Insights:

📈 Customers expect fast-loading, mobile-friendly websites for quick service inquiries.

📩 Simple, structured contact forms improve lead conversions.

🛠 Strong branding and visuals establish trust and credibility.

Designed a modern, professional logo aligned with HCR’s industry.

Created a strong, trust-driven color scheme with industrial aesthetics.

Implemented clear typography and a structured layout for readability.

Designed a logical site architecture for easy navigation.

Focused on a clear, conversion-friendly layout.

Prioritized fast-loading, mobile-first design.

Developed visually engaging service pages to highlight expertise.

Integrated customer testimonials & past project showcases.

Implemented strong CTAs to guide users toward requesting quotes.

🚀 Fully responsive, SEO-optimized website for all devices.

📩 Lead generation system with quick quote request forms.

⚡ Optimized site speed & performance to reduce bounce rates.

🔍 User Feedback:

Customers wanted more before/after project visuals.

Businesses requested a separate section for bulk service inquiries.

🔄 Improvements:

Added a portfolio section with before-and-after images.

Created a dedicated commercial services page.

📊 35% Increase in Customer Inquiries – More leads through the website.

📈 Faster Load Times – Reduced bounce rate by optimizing performance.

🔍 Higher SEO Rankings – Improved visibility for resurfacing-related searches.

📱 Mobile-First Success – 75% of users had a seamless mobile experience.

User-first design improves conversions in service-based industries.

Clear branding & trust signals establish credibility with new clients.

A structured lead generation system simplifies customer interactions.

Check out the live website:

This project reinforced the importance of a professional, high-converting website for service-based businesses. Whether you’re a contractor, builder, or home service provider, I specialize in creating tailored digital experiences that drive business growth.

💡 Need a lead-generating website? Let’s build it together!

📩 Reach out, and let’s create something amazing!