HCR – A Professional Website Presence for a Resurfacing Company

Poojan P

Completed work

UI Designer

UX Designer

Web Designer

ChatGPT

Figma

Framer

Home & Garden

Introduction

Hitchcock Contracting & Resurfacing (HCR) is a San Antonio-based contracting company known for its premium resurfacing, remodeling, and make-ready services. Despite their solid reputation in the field, they lacked a digital presence that reflected the high-end nature of their work.

Their goal was clear: build a modern, polished website that would showcase their wide range of services, provide essential service breakdowns, and most importantly—convert visitors into leads by encouraging quote requests and service inquiries.

They needed a platform that spoke to homeowners and property owners with discerning tastes and higher-end budgets—users who expect a premium experience from the first click.

How might we build a premium, SEO-optimized platform that clearly communicates HCR’s services and encourages users to confidently request quotes or make inquiries?

Project Overview

Client Hitchcock Contracting & Resurfacing (HCR)

Industry Home Services & Contracting

Objective Develop a modern, responsive, and premium-feeling website that highlights HCR’s resurfacing and remodeling services, drives traffic via SEO, and funnels users toward quote requests.

Platform Website designed in Figma and implemented in Framer with responsive layout and SEO in mind.

Research & Analysis

User Understanding Identified primary users as homeowners and property owners likely to invest in high-quality contracting work.

User Preferences Users value simplicity, elegance, and trust—design needed to feel upscale and professional.

SEO Needs The site also had to serve as an informative, search-engine-friendly portal to educate and attract users organically.

Competitive Analysis Researched websites of similar high-end contracting services to identify successful design elements, content structure, and CTA strategies.

Ideation & Wireframing

Stakeholder Feedback Incorporated continuous stakeholder input to refine navigation, sitemap, and page layout.

Structure Pages organized by service categories with dedicated CTAs and simplified navigation.

Visual Style & High-Fidelity Designs

Visual Styles

High-Fidelity Screens

Branding Developed elegant, trustworthy branding including logo design, refined typography, and premium visual aesthetic.

Prototyping & Functionality

Primary CTA "Request a Quote" button made intuitive, visible, and action-driven across all devices

SEO Integration Structured service pages and blogs with SEO best practices to drive inbound traffic.

Usability Testing

Client Collaboration Direct and iterative feedback loop with the business owner ensured brand and service accuracy.

Functionality Checks Ensured quote request form was simple, mobile-friendly, and optimized for conversions.

HCR Website Live - Desktop

HCR Website Live - Mobile

Results & Impact

Positive Feedback Final result exceeded client expectations in look, usability, and clarity.

Enhanced Brand Perception Site gave HCR a premium digital identity, reflecting their real-world quality.

Lead Generation Ready Clear, accessible CTAs enabled lead generation via quote requests and inquiries.

Key Takeaways

Design must match the user's expectations—especially when appealing to high-budget clients.

A minimal yet classy layout supports both functionality and aesthetic needs.

Collaborative feedback loops build trust and lead to stronger design outcomes.

Next Steps

Ongoing blog development to support organic SEO.

Continued site analytics and UX optimization based on quote conversion data.

Check out the live website:

Final Thoughts

This project reinforced the importance of a professional, high-converting website for service-based businesses. Whether you’re a contractor, builder, or home service provider, I specialize in creating tailored digital experiences that drive business growth.

✉️ Contact me@poojanux.com

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Completed work

Posted Mar 1, 2025

Built a conversion-focused, SEO-optimized website for HCR, enhancing branding, lead generation, and customer engagement.

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Timeline

Dec 20, 2024 - Jan 10, 2025