Section 1: Concept
Art of Eden is a concept brand for a flower shop that positions botanicals as both art and experience. The design challenge was to create something that felt elevated without feeling cold — a brand that lives in the same visual space as high-end editorial and luxury lifestyle, but stays grounded in the organic, imperfect beauty of the product itself.
The creative direction: lush but restrained. Earthy neutrals, elegant type, a mark with a handcrafted quality.
Section 2: Identity System
Full logo system — 5 lockup variations built around the Art of Eden botanical mark.
Color palette
Brand color palette — 8 tones drawn from natural botanicals and editorial warmth.
Brand applications— print, product, and environmental
Letterhead mockup — brand identity applied to stationery.
Tote bag mockup — identity applied to branded merchandise.
Storefront awning — brand identity in a physical retail environment.
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Conceptual visual identity for a flower shop at the intersection of editorial beauty and organic warmth — where botanicals are treated as art.
