Retro Visual Identity for BOA
Lauren Roberts
Section 1: Concept
BOA is a concept brand for a retro furniture store that knows exactly what it is and who it's for. The design challenge was to create an identity that felt genuinely retro without being costume — something rooted in a specific era but built for now.
The aesthetic direction draws from late-70s editorial design: strong wordmark, saturated color palette, type that could live on a vintage magazine cover or a contemporary e-commerce product page with equal confidence. Bold, opinionated, and ownable.
Section 2: Logo Suite & Brand Applications
"Boa Est. 1970" script on orange leather sofa — alternate script lockup
Packaging system — branded boxes in the full BOA colorway across terracotta, green, mustard, and pink.
Arch badge mark with BOA wordmark below — primary logo
Product application — BOA pattern applied to branded bedding and home textiles.
Circular B monogram on vintage furniture scene — icon mark only
Stationary application — blush pink envelope with embossed B monogram, business card showing the circular B mark against a warm retro interior, and arch-shaped card featuring the BOA wordmark with "The 70's Furniture Store" tagline on terracotta.
"BOA The 70's Furniture Store" full wordmark on mustard textile — horizontal lockup
Like this project
Posted Apr 16, 2026
Personal project. Brand identity for a retro furniture store built on the idea that good design doesn't expire. Logo, full identity system, packaging, print collateral. Late-70s editorial energy filtered through a modern lens: bold, nostalgic, unapologetically opinionated.
